I think initially people won't rush out and buy this. Either they already have a netbook or an I-pod touch or an I-phone or whatever and they just can't see any benefit. It's people who only have a desktop for whom this would make an ideal present. I think it's one of those things that really only starts to make sense once you've got it. For example, it's ideally suited to reading newspapers, magazines and text books and it's clearly superior to the Kindle in key areas. The thing that will make it work is I-books, just like I-tunes did for the I-pod.